‘ANIMEST’
KEY VISUAL
2025

I was super excited to be invited to create the key visual for Animest, one of the best, most long lived and notorious festivals in Romania, for their 20th Edition.

This edition’s theme is “TRAVELING”, so the Animest team and I looked through all the previous visuals made by awesome illustrators like Tuan Nini, Irina Șelaru, and many others, and through the TV ads made by Ogilvy along the years, and we sampled lots of elements in order to illustrate this 20 year journey.

Starting with the Animest mascot/logo in the middle, and growing in this quilt like composition, I tried to make it as intricate and modular as possible, so that it would work in many different formats, to remain visually appealling no matter what you take out of it. And I also included repetitive elements to suggest movement.