ILLUSTRATION FOR IQOS STORE
2025

This year I had the pleasure of collaborating with a great group of creatives on the visual identity for the opening of the new IQOS store in Bucharest, together with the team at Godmother.

The illustration is conceived as a collage of iconic Bucharest landmarks and architectural details, with subtle references to the city’s specialty coffee and electronic music scenes, all treated in a loose, almost abstract language. I especially enjoyed seeing how the Godmother team translated these shapes across different media and formats — from print to three-dimensional objects and animation.

Client: IQOS
Agency: Godmother
Art Direction: Bogdan Moraru
Photos: Cosmin Sbârcea